What Is Digital Marketing?


What Is Marketing?

The industry today is brimming with numerous services and products where you as a consumer can easily lose track of what you wanted in the first place. Hence marketing, the process of promoting a particular product or service in the consumer market.

Now one might think why would one need to promote when the consumer is smart enough to know what he wants; the marketing industry would disagree as they will sell you what they want you to buy.

Traditional marketing as we know it started booming in the 1950s as the companies realized they needed to educate their audience about their product or service.

Hence billboards, brochures, and pamphlets came into force, soon they realized people paid a lot of attention to sports and movie stars, and even they were rolled into the ads. Just like how we see Amitabh Bachchhan in numerous ads, Marilyn Monroe was the most preferred choice back then.

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All About Digital Marketing

Well, that was enough about traditional marketing, let's talk about the hot topic that is digital marketing. Any marketing effort at all that involves electronic devices or the internet, is digital marketing.

Now you may think it may be as simple as that but you're so far from the actual truth. We have just scraped the bark of a tree with a large trunk.

There are just so many elements to digital marketing, defining it with a one-liner would do injustice to you, readers.

There are many components to the Digital Marketing world.

Here are a few components explained to you in the simplest way possible.

Here are different types of digital marketing which are as follow:-

  • Search Engine Optimization (SEO)
  • Google Ads Management and Pay-Per-Click Advertising.
  • Social Media Marketing
  • Content Marketing
  • Affiliate Marketing
  • Email Marketing

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Components Of digital Marketing

SEO (Search Engine Optimization)

SEO is one of the most effective processes to getting and optimizing your website for search engines, mainly for getting organic traffic from the program. There such a lot of factors are involved if you've got a replacement website and need to try and do SEO.

SEO is one of the foremost versatile & reliable marketing-channels that contributes to the exposure of the business allowing your business to capture a top-quality market share. an ideal content that deserves to rank because the right keyword will generate an honest amount of traffic on your website in no time. Optimizing your site will help deliver better information to go looking engines so the content is often indexed and displayed within search results.

SMM (Social Media Marketing)

Probably the most important tool for digital marketers in this digital era. Its role today in the digital marketing industry is very pivotal. Platforms like Facebook, Integral, Twitter, Pinterest, LinkedIn, Snapchat, and YouTube are heavily used by the marketers of today.

The ads may involve direct messages on these platforms or graphics used as posts on the pages of companies.

These platforms even provide a charged service for ads wherein they display your ads on their platform, you even have the option to "boost" your ad which is chargeable by the day, boosting would further increase your reach to your target audience.

You must have filled forms online where they ask you to give them your details like name, phone number, and email id to move ahead, and that is how a lead is generated. Social media marketing via posts from pages is what we can call the billboard of today, where the content is witty or funny like a meme.

The popularity of the meme culture among the young population is also a factor on which now brands and companies heavily market. This has increased the acceptability of products and services among consumers. Many companies and brands have an in-house team for

To use this form of marketing companies, have to determine which platform it is that their target audience is active on and move ahead accordingly. Social media is also used a lot to generate new leads for brands and companies.

social media posting or they outsource it to a digital marketing company. The amount of people who engage on social media platforms is just increasing by the day and there seems to be no end to it. Hence social media marketing is here to stay and it will stay for a long time.

Social media marketing creates a huge impact for you on your brand by:-

  • Increasing your brand awareness.
  • Help you Generate leads and boost them.
  • Promoting relationships with your consumers.
  • Observe and learn from your competitors.

Email Marketing

Email marketing is probably the oldest form of marketing because tools that exist now didn't exist back then. You always see promotional emails every day whenever you open your mail.

Although you may add many into your spam folder, however, such promotional and marketing emails will keep coming because there's always a product or service that needs selling.

However what many fail to realize is that email can be personalized and that can hit the customer sentiment, gain traction and attention.

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Mobile Marketing

You open an app on your mobile phone and there comes an ad promoting an app or some product. That is a part of mobile marketing, it also includes marketing via text messages.

Generally, the apps which the general public use are free of cost, hence app developers monetize the apps using ads. However, a more sophisticated way of doing this is Emails and landing pages for a better experience.

Video Marketing

Those irritating 30-second ads on YouTube without the skip button is an example of video marketing.

Here the companies and brands pay such platforms as YouTube to showcase their ads on their platforms. Pre-roll ads are shown for 5-10 seconds (before the video you want to watch begins).

Video is another alternative but it is not as popular as YouTube. Using ads one can promote their products or services.

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The pandemic has boosted webinars in particulars, webinars are virtual events where brands and companies interact with their audience, where the audience is remotely located anywhere in the world.

Webinars can be used for a product demonstration or educational purposes and then subtly adding the promotional message hidden in the delivery.

The upside to a webinar is that the customers can interact which makes it a two-way communication method rather than video ads which are one way.

Here the customer can raise a query that can be resolved quickly and resulting in a convinced customer, increasing the chances of the customer eventually buying the product or the service.


Analytics is tracking the online activity of the user. Analyzing this data will give the companies and brands an idea of what the user likes and dislikes, based upon this the companies and brands can plan how to market digitally.

Companies can even know the customer behavior and market in a way that hits the user directly which makes them lean towards purchasing the product or service.

There are a lot of other means and ways to market digitally, but what one needs initially is a plan to market digitally before just barging into marketing digitally. Companies and brands need a lot of data about their target audience and then proceed carefully to make it worthwhile for themselves.

So the next time you are online, remember that it is possible that all your activity is being registered so that you get the product or service you desire and require ensuring you get more personalized and unique service.

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